Dan Wildhirt Editorial | Marketing Communications | Graphic Design


Michelin U.S. Motorcycle Championship Logo

The 2009 Michelin U.S. Motorcycle Championship was an end-of-season event that invited the top amateur motorcycle racers from across the country to compete at Alabama's Barber Motorsports Park for national bragging rights. Designing a logo necessitated conforming to Michelin's corporate brand-identity standards, including the choice of typeface and color palette, while also conveying the dynamism of racing and the national scope of the event.

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