Dan Wildhirt Editorial | Marketing Communications | Graphic Design


Utah Kart Championship Logo

In 2014, Miller Motorsports Park, near Salt Lake City, hosted an online competition to develop a new logo for the Utah Kart Championship, a 10-race series that runs from April through October. The design brief was wide open, but I wanted to incorporate MMP's corporate identity and its picturesque location at the foot of the Oquirrh mountain range, while conveying the intensity and excitement of the racing. This winning design earned nearly three times as many votes as the runner-up.

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