Dan Wildhirt Editorial | Marketing Communications | Graphic Design


Michelin Motorcycle Catalog

Cover design for the 2012 Michelin Motorcycle Tires dealer catalog. Corporate branding policy called for an illustration that was consistent with Michelin's global advertising campaign, wherein the Michelin Man is shown solving various tire-related problems by throwing tires at vehicles. We conceived an image that would encompass all the necessary product segments (street tires, off-road tires and scooter tires) and collaborated with a freelance 3D illustrator to come up with the final composition. To view the entire catalog, click to download the PDF.

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