Inside spread with die-cut tabs on right.
Inside spread.
Inside spread.
Hidden Wire-O binding on back cover.
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Design
Michelin Price Book
Catalog cover design for an annual pricing guide aimed at wholesale distributors in the motorcycle industry. The design brief called for a high-impact, refined approach that would appeal to purchasing executives while strongly supporting the Michelin brand values of quality, technology and mobility. The finished product featured a 110 lb. two-piece cover with an integral pocket, high-gloss coating, hidden Wire-O binding and and custom die-cut tabs.
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