Dan Wildhirt Editorial | Marketing Communications | Graphic Design

Marketing Communications

Catalog Copy

Speedplay revolutionized pedal technology nearly 20 years ago, and it remains the choice of elite professional and amateur racers throughout the world. Yet the brand competes in a crowded market against companies many times its size. Even with its prominence among experienced riders, Speedplay has a story to tell those who are just entering the sport or upgrading their equipment. I wrote this catalog page to explain Speedplay's clear advantages over its competitors.

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