Marketing Communications
Catalog Copy
▶Speedplay revolutionized pedal technology nearly 20 years ago, and it remains the choice of elite professional and amateur racers throughout the world. Yet the brand competes in a crowded market against companies many times its size. Even with its prominence among experienced riders, Speedplay has a story to tell those who are just entering the sport or upgrading their equipment. I wrote this catalog page to explain Speedplay's clear advantages over its competitors.
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